I help Elite Hockey Players Go Pro
Your athlete doesn’t need another mindset tool.
They need to learn Emotional Regulation.
What my Clients Are Saying…
"I was never skeptical of this program, as I always knew that there were benefits. I just didn’t realize how much it was gonna impact our son. We all loved this so much so that I have already recommended you to several of my friends. Thank you for all the work you’ve done with our son."
Parent, CALGARY, CANADA
"You've changed my sons life."
Parent, Ontario, Canada
"Our daughter seems to be much more even keel and calm with everything that is happening in her life. She "takes it in stride" when we have those difficult conversations. From a hockey performance perspective, watching her at Central District Camp showed, that your coaching has made a huge impact on performance and the sky is the limit with her potential."
Parent, CHICAGO, USA
"You have met or exceeded my expectations and with your coaching I feel strongly that our daughter will be much more capable moving forward in both hockey and in life. We look forward to enjoying all of our daughter's accomplishments"
Hockey Player, CHICAGO, USA
Let’s be honest…
When an athlete is frustrated, overwhelmed, or stuck in their own head, telling them to “just be positive” rarely changes anything.
Not because they don’t want to feel better.
Because in those moments, they’re no longer thinking clearly—they’re reacting to their emotions.
Most parents and coaches have the best intentions, yet very few have been taught how to help an athlete regain composure when pressure, mistakes, or self-doubt take over.
That’s where performance begins to unravel.
The real truth? The athletes who consistently perform at the highest level aren’t mentally tougher because they think more positively. They’re able to regulate their emotions, reset quickly, and stay focused—even when the game isn’t going their way.
Emotional regulation isn’t a personality trait. It’s a trainable performance skill.
And when an athlete learns to master it, confidence becomes more consistent, resilience grows stronger, and pressure becomes something they know how to navigate—not something they fear.
And teaching this skill, is my expertise.
Become Confident & Consistent
Stop Overthinking
Recover from Mistakes
The Skill that Changes Everything…
At first glance, these may seem like separate challenges…
Overthinking & Hesitation
Loss of Confidence
Chronic Self Doubt
Crushing it in practice then becoming invisible in games
Inconsistent Performance
Being overly critical of themselves
Comparison to other players
Sensitive to Feedback
Lack of focus
Feeling overwhelmed
Loss of Motivation
Difficulty bouncing back after mistakes
Scoring plateaus
Being unable to break the lineup
But they’re often connected by the same underlying pattern.
It’s not a lack of talent.
It’s not a lack of work ethic.
And it’s rarely a lack of motivation.
It’s the inability to regulate what happens internally when pressure rises.
When an athlete doesn’t know how to reset their emotional state, their mind stays stuck in the past—replaying mistakes, repeating negative thoughts on a loop, and pulling their focus away from the present moment.
The athletes who consistently perform under pressure aren’t free from fear, doubt, or adversity.
They’ve simply learned how to recover from those moments faster.
That’s what emotional regulation makes possible.
It’s the skill that allows athletes to quiet the noise, regain composure, trust themselves again, and return to playing the game instead of fighting the thoughts in their head.
This Program Doesn’t just Shift Performance…
Parents often tell me they notice something much bigger.
Their athletes become calm under pressure. They recover from setbacks instead of stewing for days. They communicate with more confidence and emotional maturity. They make better decisions instead of reacting impulsively. They stop comparing themselves to everyone around them and begin trusting their path. They become more resilient, more self aware and more grounded.
And most importantly…they seem happier.
The most common feedback I get from parent’s is…
“This Program has exceeded my Expectations”
The 3 Month Elite Coaching Container
Weekly 1:1 High Performance Mindset Coaching (12 Weeks) via Zoom: Deep individualized coaching designed to help your athlete develop emotional resilience, self leadership, and confidence required to perform at the highest level.
Emotional Regulation Under Pressure: your athlete will learn how to regulate their emotional state, quiet mental noise, and reset quickly after mistakes, so pressure no longer dictates their performance.
Personalized Coaching for Lasting Change: every session is tailored to your athlete’s unique challenges, personality and goals. Together, we uncover the patterns holding them back and replace them with habits that support confident consistent performance.
Tools they can rely on for life: your athlete will leave with practical strategies to recover faster, think more clearly, communicate more effectively and confidently navigate pressure – both on and off the ice.
Supporting the Whole Person: The goal isn’t simply to develop a better hockey player. It’s to help your athlete become a resilient, emotionally intelligent young adult who leads with confidence, handles adversity with composure, and performs with purpose—in sport and in life.
"This program has exceeded our expectations. It has been a pleasure getting to know you and we are extremely grateful for everything you have done for our daughter. Working with you has been a game changer."
-PARENT, CHICAGO USA
"These sessions are life changing."
Hockey Player, ONTARIO CANADA
"I feel this program did a wonderful job at helping our daughter with her specific needs. Obviously, you have a blueprint for success but are able to tailor it to fit the specific needs that she presented during your sessions. Obviously, every client is so unique and it seems that you are able to adjust sessions to work on the most pressing areas without losing focus on the larger picture."
Parent, CHICAGO, USA
“I truly think all parts of the program are helpful, especially because the way that we go about our sessions are in a holistic manner .”
Hockey & LAX Player, CHICAGO, USA
“The best part of the coaching so far has been clearing up fear, and hesitations when playing as well as confidence. I find I am playing more free in the game and I am in more of a flow state when I am playing. The coaching has helped me focus on the play rather than worrying about making mistakes or getting it. So to sum it up the most helpful part was helping me play free.”
Hockey Player, KITCHENER, ON
Uncover hidden emotional patterns impacting performance.
Learn how to regulate pressure & recover quickly.
Compete with Confidence, Clarity & Consistency.
Here’s what will happen next…
Step 1
Apply Today. Once I review your application, I’ll personally reach out to schedule a Discovery Call if I believe we’re the right fit to work together.
Step 2
Discovery Conversation
This is an opportunity to explore what’s currently getting in the way of your performance, where you’d like to grow, and whether this coaching experience is the right fit for your goals.
Step 3
Customization: I will create a customized program to match your goals. All coaching sessions are conducted via zoom and your financial investment is required before you begin.
Why this Work is Different
As a former Queen’s University hockey player & USPORT National Bronze Medalist, I understand the pressure that comes with pursuing excellence.
I know what it feels like to tie your confidence to performance. To overthink mistakes. To carry the weight of expectations. And to wonder why talent doesn’t always translate into consistent performance.
Over the past decade, I’ve immersed myself in the study of human performance, emotional resilience, nervous system regulation, leadership, psychology and high performance coaching.
My coaching isn’t about quick fixes or surface level mindset strategies. It’s about creating lasting change that transforms how athletes think, respond, lead and perform, on the ice and in every area of their lives.
What my Clients are saying…
“I've never done anything like this before. Before I can see that we were playing to not lose, now we are playing to win.”
IIHF, Switzerland
“I believe that the process of the program is as high level as I’ve seen and heard about. I’ve spoken with several other players and friends who share the same experience as our family.”
ONTARIO, CANADA
“That clearing was insane!!!! I legit feel like I have my power back. You are the only person that has been able to shift me at this level”
Perth Australia
“This is exactly what I needed.”
Hockey Player, Calgary Ontario
“Truly a blessing to have you in our lives you have been so supportive and caring too us. You don’t treat us like clients you treat us like family and I’m not sure if you know how much my family and other family's appreciate that especially when we are seeking help in a stressful time. Thank you for understanding and taking real time to help our son and family. We truly are grateful. ”
ONTARIO, CANADA
Frequently Asked Questions
What are Dr. Shelby’s qualifications?
Dr. Shelby is a Neurostructural Chiropractor and High Performance Mindset Coach. Dr. Shelby has numerous qualifications and educational trainings including chiropractic, contemporary medical acupuncture, and pediatric chiropractic.
In addition to Dr. Shelby’s clinical background, she has trained in various tools & techniques over the last decade including but not limited to: mind-body approaches focused on nervous system regulation, helping athletes manage stress, increase their emotional awareness, and perform at their highest level.
High Performance Mindset Coaching with Dr. Shelby does not aim to diagnose, treat or heal mental health conditions.
Is your Elite Program only for hockey players?
While my background is in elite-level hockey, my program transcends elite level hockey. If your son or daughter is an elite performing athlete facing high-pressure environments, this work will meet them exactly where they are—and take them beyond it.
What kind of results can we expect?
Every athlete is unique—but the common thread? You’ll feel it.
• Less overthinking & overwhelm
More emotional resilience under pressure.
• Quicker recovery from mistakes & reduced negative spiraling
• Deeper confidence—not just in sport, but in life
• A noticeable shift in how your athlete carries themselves on and off the ice. This isn’t just about playing better. It’s about becoming unshakable.
Individual results vary. Coaching outcomes depend on each athlete’s unique circumstances and level of participation in the program.
Can this be covered by Health Insurance?
No. This cannot be billed under Chiropractic Care or Therapy. Dr. Shelby does have payment options that you can discuss in your Discovery Conversation. Coaching services are educational and developmental in nature. They are not medical, psychological, or therapeutic treatment and are not a substitute for licensed healthcare services.
Dr. Shelby does not diagnose, treat or heal mental health conditions.
What is the youngest age Dr. Shelby has worked with?
There’s no set age limit. It’s never about a number—it’s about alignment. When you apply, we’ll have a conversation. If your athlete can answer my core questions —even if they are nervous—then I know they are ready for this work. Because results aren’t created through age. They’re created through resonance, readiness, and the willingness to be honest with themselves & take accountability for their results. If that spark is there, the transformation will be too.
What if my athlete is too nervous to open up in the coaching call? Do you offer refunds?
That’s normal that they may feel nervous at first—it’s common. My program is built to meet the athlete exactly where they are at, without pressure, pushing, or forcing. We will also make sure we are an aligned match to work together in the Discovery Conversation before taking any steps forward. When we do move forward and either your athlete or I decide that we are no longer a match to work together, you can request a refund for any unused sessions, minus a non refundable service fee. This fee is outlined in your financial agreement.
Before any investment is made, you’ll receive a full financial agreement outlining all terms clearly—so everything feels grounded, transparent, and aligned from the very beginning. This isn’t about locking anyone in. It’s about building a foundation of mutual respect, clarity, and trust—right from the start.
What is the structure of the coaching calls?
All coaching sessions are done via Zoom. Each session is built around what will create the most impact for your athlete right now. While I do have a core curriculum designed to shift identity, nervous system resilience, and leadership embodiment, I don’t force a rigid structure. I meet your athlete exactly where they are—and weave the teachings into whatever is the highest energetic and emotional priority that day. Some sessions may feel like deep recalibration work. Others may feel like tactical energetic upgrades. All of it is intentionally crafted to move them forward—based on who they are becoming. In this space, the curriculum serves the athlete—not the other way around.
When are the coaching sessions?
Once your athlete is accepted into the program, we find a time that works for both of us. This isn’t a one-size-fits-all schedule. We collaborate to create a rhythm that supports their training, school, and recovery needs—without adding more pressure to their life. Consistency matters—but so does honoring their real-world demands. This work is built to integrate into their world, not overwhelm it.
When is the best time to start coaching?
The best time is now. This work isn’t an add-on. It’s the foundation. You can have the best personal trainer, equipment, nutritionist & skills coach, but if you don’t have your mindset locked in, none of this will matter when the pressure hits.
The 3 Month Elite Program strengthens and magnifies every other investment you’ve made in your athletes growth. Everything begins with the athlete’s mindset.
